Andy Cohen’s motivational and experiential keynotes open a new window on business success. He’s out of the box approach stimulate out of the box thinking that changes the way people think with a unique experience that they take back into the work force to use again and again.

Innovation
Right now, there are dozens of companies producing the same services and products that you are—only better, faster, cheaper. The only way to maintain a competitive advantage is by thinking differently and generating innovative solutions. In this talk, drawn from his incredible success with some of the world’s top brands, Andy Cohen shows you how. As a practitioner whose ideas have helped global corporations generate close to a billion dollars in measurable sales, Cohen delivers a truly interactive presentation, full of wondrous magic—all eyes are literally on him from start to finish. With magic as a perfect metaphor for innovation, he imparts vital, practical lessons on challenging assumptions and breaking perceptions. Debunking long-held notions about customers and industry models, he shows us how to market more effectively by emotionally connecting with consumers, how to explore and develop ideas, and even how to reframe a market segment. Using sleight of hand and other illusions, he teaches us how to be more creative, explore our ability to innovate and leverage our strengths for a true competitive advantage.

Cohen’s talks all draw from fascinating case studies, such as how Coke misdirected itself by following the wrong assumptions. How OnStar challenged the assumptions of its competitors and changed the auto industry. How ING Direct thought differently to create one of the largest banks yet—with now branches. This visually sumptuous presentation by Cohen leaves audiences amazed and entertained—but also equipped with a process to change behavior and motivate creative and innovative thinking that is both immediately actionable and sustainable.  

Leadership
In this wholly absorbing presentation, Andy Cohen provides audiences with a different view of effective leadership. As a business leader for global corporations, a faculty member at NYU and Duke CE, and a successful magician, he brings an entertaining accessibility to the cutting edge leadership issues coming out of academia. Cohen delivers this presentation while performing a classic trick of Houdini’s: he must escape from a straight jacket before Houdini does. But this is no mere magic show; it is a visual learning experience more powerful than mere words--one that has won over audiences worldwide. Cohen uses this experience to impart lessons on being a great leader—how they must struggle, break a sweat, earn trust, deliver on a promise, challenge assumptions, motivate employees, and engage customers. In a talk that is full of tension, humor, and a marvelous payoff, he weaves in great case studies that get to the heart of great leadership. He discusses HSBC, for example, to show how great leaders set goals, challenge assumptions, and why, just because you’re a relatively small company, you shouldn’t aim high. This is a one-of-a-kind presentation in which audiences will leave with a clear understanding of what makes a great leader tick, and how to become one.